Over the last year, tens of millions of dollars have been spent on site redesigns, usability studies, anlytics, and multivariate testing. Still overall industry conversion rates remain low while traffic costs inflate. These investments have not translated to the bottom line.

Future Now, Inc.'s recent Customer Focus study of top e-commerce sites indicated that most are not capitalizing on the customer experience and have overly focused on new technology and innovation while abandoning customer service basics.

Customer focus should be a priority for any company. A stronger customer focus has a direct impact on top-line and bottom line measures. Learn more about the study.

Don't Leave Money on the Table, Improve Your Customer Focus Now

Improving and optimizing your site is a never ending process. Improving your customer experience through these tips and more is a good start, but the answer to creating a more profitable website is to build a more persuasive website.

Future Now, Inc., a leading voice in increasing online conversion rates, can assist in planning your website to be more persuasive using a proven systematic approach for better customer understanding.

Have Your Site Benchmarked Against Future Now's 2007 Retailer Customer Focus Study

See how your online retail site measure up? Get Your Complimentary Report

Future Now will prepare for you, at no cost, a Benchmarking report (sample pdf) that measures your site's customer focus. Your site will be evaluated by one of our Conversion Analysts against 69 distinct questions in four critical areas of customer focus:

• Product Presentation
• The Checkout Process
• Delivery Options
• Customer Service

Your report will also include:

• A score that indicates how your results stack up to other sites in your industry and against site in the overall study.
• A number of top actionable tips for improving your customer focus score.